On May 24, we experienced a truly meaningful day dedicated to caring for the environment and promoting sustainability. It was a collective experience that brought together our teams and their families in a hands-on activity: the planting of 750 trees in the beautiful setting of the Piana di Marcesina, on the Asiago Plateau
The event, titled “Plant Our Future”, was much more than a green initiative. It was a moment of active participation, where everyone had the chance to contribute directly by planting a tree and leaving a tangible mark in the process of environmental regeneration.
The area chosen for the planting was severely damaged by Storm Vaia in 2018, which destroyed vast stretches of forest. Thanks to the collaboration with 4Tree and ClimatePartner, we selected native species well-suited to the local soil and capable of supporting the recovery of the ecosystem.
Beyond the environmental impact, the day held strong human value: it was an opportunity to strengthen bonds among colleagues, share an outdoor experience, and rediscover the meaning of teamwork beyond the workplace.
This initiative is part of our ongoing commitment to corporate social responsibility and to fostering a company culture that values both the environment and people’s well-being.
Every tree planted is a promise for the future.
